Senior Executive-Social Media Marketing

Senior Executive-Social Media Marketing

• Digital Marketing
• Gurugram
• July 24, 2026

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Job Description

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Key Responsibilities

KRA1: Social Media Management

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
• Monitor engagement metrics — reach, impressions, follower growth, engagement rate — and report weekly/monthly
• Identify content trends and platform-specific opportunities to grow organic presence
• Manage community engagement: respond to comments, DMs, and mentions in brand voice
• Coordinate with design team to brief and deliver on-brand visuals

KRA2: Public Relations

• Draft and distribute press releases, media advisories, and company announcements
• Track media coverage and compile monthly coverage reports
• Coordinate with PR agencies where applicable
• Support crisis communication and brand reputation management

KRA3: Influencer Marketing

• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
• Conceptualize and manage influencer campaigns — briefing, content review, approvals, and performance tracking
• Maintain an updated influencer database with performance benchmarks
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

KRA4: Campaign Coordination & Reporting

• Align all channel activities to integrated campaign calendars and product launch timelines
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
• Coordinate with internal teams — product, design, sales — to ensure messaging consistency

Desired Experience

• 3-5 years of hands-on experience in a Social Media/Marketing role covering core channels
• Experience with tools such as One Zoho and Meta Business Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Prior experience in a Tech, IT, or SaaS product environment is a plus

Key Skills

• Strong communication (both written and verbal) and interpersonal skills, with the ability to engage with partners/ vendors effectively.
• Results-oriented mindset with a demonstrated ability to meet and exceed KPs.

Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Core Competencies

• Social Media Strategy
• Content Creation & Copywriting
• Community Management
• Social Media Advertising (Meta, LinkedIn, TikTok, X)
• Brand Awareness & Positioning
• Audience Engagement
• Campaign Management
• Social Media Analytics & Reporting
• Influencer Marketing
• Trend Analysis & Social Listening

Shift Timings

09:00 AM – 06:00 PM IST (Standard shift)

Perks

• Health & Wellness
• Work-Life Balance
• Recognition & Awards
• Collaborative Culture
• Learning & Development
• Professional Growth

Job Skills

• Active Listening
• Communication
• Collaboration
• Confidence
• Analytical Skills

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