Digital Marketing & Campaign Specialist

Digital Marketing & Campaign Specialist

New York, US

Marketing & Communications

Full-Time

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Role introduction

As a Digital Marketing & Campaigns Specialist, you can expect to...

• Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms that support new business growth, client expansion, account-based marketing initiatives, and HSO’s Microsoft partnership.
• Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables that move campaigns from concept to launch efficiently and consistently.
• Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO’s marketing technology ecosystem.
• Manage campaign execution from initial setup through launch, optimization, and performance reporting while ensuring a high-quality customer experience across all touchpoints.
• Execute digital programs that support events and field marketing initiatives, driving registrations, meetings, engagement, and post-event follow-up activities.
• Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities and ensure successful delivery.
• Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms using the channels best suited to campaign goals and target audiences.
• Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities to reach high-value B2B buyers.
• Continuously evaluate new channels, advertising platforms, formats, and targeting approaches, testing innovative ways to engage target audiences and improve marketing performance.
• Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations that improve engagement, conversion, lead progression, and pipeline contribution.

You’re great at...

• Turning campaign strategies and briefs into coordinated, multi-channel marketing programs that drive measurable business outcomes.
• Managing campaign execution across multiple priorities, stakeholders, deadlines, and go-to-market motions with strong organization and attention to detail.
• Building, QA’ing, and optimizing emails, landing pages, forms, nurture journeys, and digital experiences with a focus on quality and performance.
• Developing audience targeting strategies that connect the right message to the right buyers at the right stage of the customer journey.
• Leveraging paid search, paid social, display, retargeting, and other digital advertising tactics to drive engagement and conversion.
• Using performance data, analytics, attribution, and campaign insights to identify opportunities and improve results.
• Collaborating cross-functionally with marketing, sales, content, alliance, and operations teams while independently owning campaign execution.
• Applying a test-and-learn mindset, proactively exploring emerging channels, technologies, and digital marketing opportunities.
• Staying current with changes in the digital advertising landscape and bringing forward innovative ideas that help expand HSO’s market reach.

Sound interesting? If so, you’ll have...

• 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field.
• Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization.
• Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads.
• Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels.
• Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups.
• Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform.
• Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth.
• Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting.
• Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes.
• Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams.
• Experience within B2B technology, SaaS, consulting, or professional services environments preferred.
• Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

Apply now!

Fill out the form below, include your resume and we will get in touch with you shortly.

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Experience within a Microsoft partner consulting environment.

Familiarity with business process management frameworks and tools such as BPMN, APQC, Visio, or Mavim.

Experience supporting AI and Copilot adoption initiatives and the associated organizational change requirements.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

Learn more

US Remote

Marketing & Communications

Alliance Manager

As an Alliance Manager you can expect to...

Partner closely with the Alliance Leader to execute HSO’s Microsoft alliance strategy, translating strategic priorities into actionable programs, relationships, and business opportunities.

Build and maintain strong relationships across Microsoft’s sales, partner, industry, and solution organizations, serving as a trusted connection point between Microsoft and HSO.

Develop relationships with Microsoft field sellers and position HSO’s capabilities, customer successes, and areas of differentiation to help create and win new opportunities.

Drive day-to-day co-sell activity by facilitating introductions, connecting sellers, identifying opportunities, and helping joint pursuits progress through the sales cycle.

Lead account mapping and account-planning activities to identify whitespace opportunities, prioritize target accounts, and align go-to-market efforts between Microsoft and HSO.

Maintain visibility into Microsoft-sourced and Microsoft-influenced opportunities, partnering with HSO sellers to qualify, develop, advance, and close pipeline.

Coordinate joint go-to-market initiatives, including sales plays, marketing campaigns, seller enablement activities, workshops, events, and customer engagements.

Support strategic pursuits by engaging the appropriate Microsoft sellers, specialists, technical resources, funding programs, and partner resources to strengthen opportunities.

Develop and support alliance messaging, customer success stories, value propositions, and sales materials that help Microsoft teams confidently introduce HSO to customers.

Facilitate alliance operating rhythms including pipeline reviews, account-planning sessions, quarterly business reviews, business reviews, and joint planning meetings while providing visibility into alliance performance, pipeline health, seller engagement, and key initiatives.

Stay informed on changes within Microsoft, including organizational priorities, programs, solution investments, and leadership changes, communicating their impact and relevance to HSO teams.

Identify opportunities to scale and improve alliance engagement by turning successful activities into repeatable processes, best practices, and playbooks.

You’re great at...

Building relationships quickly and turning those relationships into productive business outcomes.

Connecting people across organizations and recognizing opportunities where introductions can unlock customer value and pipeline growth.

Following opportunities from initial introduction through execution, ensuring momentum and accountability throughout the pursuit process.

Understanding seller priorities and creating mutual value for Microsoft, HSO, and customers.

Managing multiple relationships, accounts, opportunities, and initiatives while balancing competing priorities.

Collaborating effectively across sales, consulting, marketing, industry, and technology teams to achieve shared objectives.

Communicating clearly and confidently with both executive stakeholders and field-level teams.

Bringing structure, organization, and follow-through to complex, fast-moving partnership activities.

Using pipeline, sales, and activity data to identify successes, surface risks, and focus attention where it is needed most.

Learning complex partner organizations, understanding key influencers, and navigating how decisions are made.

Operating independently while recognizing when executive engagement is needed to advance relationships or opportunities.

Taking a proactive approach by anticipating the next conversation, connection, or action required to drive results.

Sound interesting? If so, you’ll have...

Experience in alliances, partnerships, business development, sales, account management, go-to-market, or a related commercial role within consulting, professional services, or enterprise technology.

Experience working with Microsoft or another major technology ecosystem, including an understanding of partner organizations and field sales structures.

Experience supporting or executing co-sell motions, partner-led sales activities, account mapping, joint go-to-market initiatives, or business development programs.

A demonstrated track record of building productive relationships with sales teams, partner organizations, and internal stakeholders.

Strong commercial acumen and an understanding of how partner engagement and relationship-building contribute to pipeline growth and revenue outcomes.

Experience managing multiple opportunities, initiatives, or priorities across a complex stakeholder environment.

Strong organizational and execution skills with the ability to move initiatives from planning through successful completion.

Excellent communication, presentation, stakeholder management, and relationship-building skills.

Comfort operating in a matrixed environment where influence, collaboration, and cross-functional alignment are critical to success.

Familiarity with Microsoft solution areas such as Azure, Data & AI, Business Applications, Modern Work, Security, or Copilot.

The curiosity and drive to continuously learn Microsoft’s organization, priorities, programs, and evolving go-to-market strategy.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

Learn more

US New York

Marketing & Communications

Marketing GTM Engineer

As a Marketing GTM Engineer you can expect to...

Own and continuously evolve HSO’s marketing technology ecosystem, ensuring platforms work seamlessly across the buyer journey and support scalable growth.

Identify manual, fragmented, or inefficient go-to-market processes and design technology, automation, and AI-driven solutions that improve speed, effectiveness, and operational efficiency.

Build, deploy, and optimize AI-enabled workflows, agents, and tools that enhance productivity across Marketing, Sales, and the broader GTM organization.

Develop automation that supports demand generation, account-based marketing (ABM), Microsoft alliance initiatives, and seller activation programs.

Help operationalize AI across marketing functions, including content creation, campaign execution, audience intelligence, personalization, reporting, and seller enablement.

Evaluate emerging marketing, automation, and AI technologies, determining where they can deliver meaningful business value and improve GTM performance.

Design and maintain scalable workflows and integrations connecting Dynamics 365 CRM, Apollo, sales engagement platforms, intent and data providers, and other GTM tools.

Create dashboards, automated reporting, alerts, and actionable insights that help teams understand performance and focus on high-impact opportunities.

Establish documentation, governance, and best practices that enable automation and AI solutions to scale safely and effectively across the organization.

Serve as a technical problem solver for Marketing by improving processes, accelerating execution, and helping teams work smarter through technology.

You’re great at...

Understanding B2B marketing and how prospects move through the lead-to-revenue lifecycle.

Translating business challenges into practical technology, automation, and AI solutions.

Building workflows, integrations, and automated processes across multiple platforms and systems.

Working with APIs, webhooks, data integrations, and low-code/no-code automation tools.

Evaluating new technologies and identifying opportunities to create measurable business impact.

Using data, reporting, and analytics to uncover insights and drive informed decision-making.

Collaborating across Marketing, Sales, and GTM teams to improve processes and outcomes.

Experimenting, prototyping, and iterating quickly rather than waiting for perfect requirements.

Thriving in a fast-moving environment where technology and business needs continue to evolve.

Sound interesting? If so, you’ll have...

5+ years of experience in marketing technology, marketing operations, revenue operations, growth operations, or a related field.

Strong knowledge of B2B marketing processes and the end-to-end lead-to-revenue lifecycle.

Hands-on experience with CRM, marketing automation, and sales engagement platforms.

Experience building and managing workflows, integrations, and automations across multiple technologies.

Hands-on experience using AI tools, large language models (LLMs), AI agents, or AI-enabled automation within real business workflows.

Experience working with APIs, webhooks, low-code/no-code automation platforms, and data integrations.

Strong analytical and problem-solving skills with the ability to translate business needs into technical solutions.

Experience with Microsoft Dynamics 365 CRM is a plus.

Experience supporting go-to-market functions such as demand generation, ABM, alliance marketing, sales activation, or revenue growth initiatives is highly desirable.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

Learn more

US New York

Marketing & Communications

Events Marketing Coordinator

As an Events Marketing Coordinator you can expect to...

Coordinate the execution of conferences, trade shows, customer events, executive programs, Microsoft-sponsored initiatives, and other field marketing activities across the U.S.

Manage event logistics from planning through completion, including timelines, checklists, registrations, shipping, booth materials, signage, giveaways, and onsite requirements.

Partner with vendors, venues, event organizers, and internal stakeholders to ensure events are delivered smoothly and on schedule.

Support attendee registration, pre-event communications, and internal activation efforts that drive participation and engagement.

Coordinate speaker logistics, presentation requirements, and session execution to ensure a seamless event experience.

Maintain event calendars, budgets, documentation, and key deadlines to support effective planning and execution.

Ensure Sales and Marketing teams have the information, materials, and resources needed to maximize event success.

Support onsite event execution at priority programs, including booth setup, registration activities, and attendee experience management.

Coordinate post-event lead processing and follow-up activities in partnership with Marketing Operations, Business Development Managers, and Sales teams.

Track and report on key event metrics such as attendance, leads, meetings, and pipeline activity.

Contribute to continuous improvement of event playbooks, processes, and execution standards.

You’re great at...

Staying highly organized and managing multiple projects, deadlines, and priorities simultaneously.

Paying close attention to details and ensuring nothing falls through the cracks.

Coordinating complex logistics and keeping programs on track from planning through execution.

Communicating clearly and confidently with internal teams, external vendors, venues, and event partners.

Building strong working relationships and collaborating effectively across teams.

Adapting to changing priorities in a fast-paced environment while maintaining a high level of accuracy.

Taking initiative, identifying gaps, and proactively resolving issues before they become problems.

Supporting both in-person and virtual event experiences with a focus on quality and execution excellence.

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