Mass Trade Director BNL (Drug, Para & E-commerce)

Job Description – Mass Trade Director BNL (Drug, Para & E-commerce)

Entity: L'Oréal Dermatological Beauty (LDB) Benelux Reports to: Commercial Director BNL Location: Hoofddorp (regular travel to Brussels) Scope: Belgium, Netherlands, Luxembourg (BNL cluster) Team: Mass Trade (Drug, Para, E-commerce) in each country

1. Job Purpose

Drive sustainable growth of MASS TRADE customers, in line with Division priorities and the commercial targets and strategy defined by the Division. The role covers all Mass Trade customers (Drug, Para and E-commerce) across Benelux.

2. Key Responsibilities

• Customer strategy: build the BNL customer strategy, considering market specifics and following the cluster commercial strategy.
• Results: achieve sustainable cluster customer results while leveraging the channel shift.
• Planning & monitoring: plan and monitor yearly and monthly sell-in and sell-out for cluster customers.
• Negotiation:prepare and conduct year-deal negotiations.
• Profitability: manage customer profitability.
• Activation: implement sales activation.
• Collaboration: create a customer-centric BNL customer collaboration.
• People: build and develop the team in each country.
• Ways of working: foster simple ways of working across Benelux with all stakeholders.

3. KPIs

4. Key Deliverables

• Three-year customer strategy
• Customer sales planning
• Year deal
• E-commerce acceleration plan
• Team development plan

5. Key Interactions

• Internal: Commercial Director, Brand Business Leads, Commercial Controlling, Supply Chain team.
• External: Drug, Para and E-commerce customers (retailers and pure players).

6. Profile

In-depth Knowledge

• Channel / customer strategy building
• Channel / customer profitability management
• Selling and negotiation skills
• People and stakeholder management

Competencies (L'Oréal)

Strategist · Integrator · Innovator · Entrepreneurial · People Developer · Team Player · Analytical

Suggested Requirements

• Minimum 10 years of Commercial experience with negotiationbackground(year deals, customer P&L management)
• Significant sales / Key Account Management experience in FMCG, beauty or health, in Drug, Mass or E-commerce
• Team management experience, ideally multi-country
• Fluent English; Dutch and/or French strongly preferred
• Comfortable in a multicultural, matrix environment
• Reference number: 260089

•

Location

Hoofddorp, Netherlands

• Date posted: 11/02/2026
• Employment type: Full-time
• Professional field:

Commerce

• Type of contract: Permanent
• Sales

Explore this location

AI Charter: our pact

Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

•

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

•

Your Health & Well-being First

You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

•

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

•

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

•

The Ultimate L'Oréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

•

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.

Think you’d be a great fit? We’d love to see you apply.

• Jobs you might like
• Jobs you've viewed
• Jobs you've saved

View All of Our Available Opportunities

You have not seen any jobs yet.

You have no saved jobs.

You might want to see this next

•

Internships & Apprenticeships

•

•

•

•

•

•

VIE: international business experience that shapes your future

•

•

•

•

•

Get ready to apply

•

•

•

•

Life Is Too Short For a Boring Career

•

•

•

•

•

•

•

•

•

Marketing at L’Oréal

•

•

•

•

•