GT Activation Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Drive sustainable General Trade (GT) growth by translating brand and trade marketing strategies into impactful in-market execution. Lead shopper activation and execution excellence to strengthen product visibility, accelerate distribution, improve shopper conversion, and deliver measurable sales performance across GT channels.

Scope

• Manage GT activation across Healthc& Hygiene portfolios.
• Develop and execute GT promotional plans, in-store activation, and visibility programs to drive distribution and sales growth.

Your responsibilities

• Drive tactical campaigns, in-store promotions, and shopper engagement activities.
• Identify activation opportunities across distributors, wholesalers, and retail outlets.
• Ensure execution excellence across key GT outlets through effective merchandising and visibility standards.
• Support NPD launches, distribution expansion, and Must Stock List (MSL) implementation through targeted activation.
• Collaborate with Regional Field Sales teams to identify business gaps and execute tactical improvement plans.
• Manage activation budgets, ensuring cost efficiency and measurable ROI.
• Monitor execution compliance and evaluate activation effectiveness.
• Provide actionable insights and recommendations to continuously optimize GT investment.

The experience we're looking for

• Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions.
• Sharp commercial instinct and a deep understanding of the Customer Management Process.
• Analyses various data sources with ease, converting them into measurable and actionable plans.
• Effective communicator and influencer, adept at stakeholder engagement and negotiation.
• Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.

The skills for success

Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial accumen, Strategy Execution, Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.