Marketing Lead - Insights and Innovation

Sign in

Create Profile

English (UK)

Marketing Lead - Insights and Innovation

Shanghai, China, China

|

req6551

Apply now

Share

Save Job

Posted on: 30/09/2026

Back to Search

Marketing Lead, Insights and Innovation, Pharma

Croda is a FTSE100 organisation

where we truly believe our people are our difference and this, along with our

values of Innovative, Responsible and Together, create ‘our Purpose, Smart science

to improve lives™’. With over 5,000 employees globally, we specialise in the

research and development of innovative ingredients for the Life Science and

Consumer Care markets.

We are focused on developing our inclusive culture through

accountability, collaboration and innovation. By joining Croda, you will be

part of a team who are using smart science to create a more sustainable future.

As we deliver our ambitious

2030 Growth Strategy, we’re looking for a Marketing Lead, Insights and Innovation for Pharma China to drive strategic growth and differentiation by leveraging data-driven insights to

generate new product ideas, develop compelling business cases and analyze

competitive insights.

Who We’re Looking For

• Bachelor’s degree or above in Pharma, Biology or relevant subject
• Solid marketing knowledge and 3-5 years’ experience of Pharma industry with passion
• Confident to understand and articulate technical products, formulations and value proposition to customers
• Proven track record of achieving and exceeding targets
• Good planning and organizational skills
• Excellent communication skills and be capable of building effective working relationships
• Ability for analytical and creative thinking within market and technical environments
• Keen to learn and apply knowledge
• Proficiency in both verbal and written English and Chinese

What You’ll Be Doing

Customer and Market Insights

• Identify issues/unmet market needs, seek and recognise important information and translate into proposed new ideas
• Conduct market research to identify emerging trends, customer needs and pain points
• Brainstorm and propose innovative product concepts that align with market opportunities
• Track customer developments and recommend initiatives for Key Account Plans
• Attend customer visits to deepen market understanding and support the roll out of new products and other marketing initiatives
• Collaborate with cross-functional teams to develop and support promotion of Croda products through appropriate media, e.g. marketing sheets, webinars, website updates, e-mailers, exhibitions/conferences etc.
• Prepare for and attend relevant conferences, exhibitions and customer workshops
• Measure the effectiveness of marketing activity within the relevant business area, to maximise on marketing spends

Competition Insights

• Monitor and analyse competitor activities, market share, and industry developments
• Generate reports and actionable insights on competitive positioning and strategies
• Advise on strategic responses to competitive threats and opportunities

Business Case Development

• Analyse market data to assess the feasibility and potential impact of new product ideas
• In collaboration with sales, develop business cases, including financial projections, market analysis, and strategic recommendations
• Present business cases to senior management and stakeholders for approval
• Act as custodian of 5-year plan mapping market size and Croda sales across different product groups

What We Offer

The successful candidate will receive a competitive salary and benefits package including:

• Competitive salary and performance-based bonus
• Comprehensive benefits package, including health insurance, flexible working arrangements, access to share plans etc.
• Opportunities for professional growth and career development
• Supportive and inclusive company culture

Additional Information

This role will be based in Shanghai. If you require any reasonable adjustments during the hiring process or experience any issues

with our online application process, please email [email removed].

Why Croda?

At Croda, we believe our people are

our difference. We are people-led, driven by the desire to do good and deliver

value, a unifying principle shaped by all the great people that have

travelled through Croda since our beginning in 1925. We pride ourselves on bringing together

diverse teams and talents from across the globe and, guided by our values of

Responsible, Innovative, and Together, we are passionate about building an

inclusive, collaborative, and diverse organisation with innovation and customer

focus underpinning all that we do.

Apply now

Share

Save Job