Head of Advocacy & Influence - Benelux

Head of Advocacy & Influence Benelux

About L’Oréal

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

Who am I?

Within the CDMO (multi divisional marketing & digital) team, I’m leading the advocacy and influence strategy. You know how to create a vision & strategy to grow, professionalize and organize advocacy, win share of influence with proper Paid-Love balance and create and guard brand and category territories. You are directly leading a team of 2 FTE and are co-leading 4 Advocacy and influence teams in the divisions. My role includes:

• Lead the advocacy and influence strategy: grow our share of influence with our brands cross divisional, cross category by building advocacy & influence strategy focused on views, engagement and mentions
• Lead the divisional advocacy tribe who will be driving their brand advocacy agendas, working very closely with our advocacy teams & product marketing teams
• Build effective collaborations with our advocacy agency, media agency and our social media partners: Build effective and strong relationships with local and global stakeholders, influencing and promoting
• Continues drive for ROI improvement of our advocacy investments within the media mix (CPM/CPE/Agency fees/influencer fees) together with our purchasing team.
• Leading L’Oréalistar: Lead our own micro and nano creator pool, be responsible for community management, upskilling and engagement with the creators, leading to impactful campaigns from this audience.
• Advocacy results reporting and market + competition deepdives – adjusting our course with the speed of culture while actively sharing learnings & best practices internal and external. Analyze data and campaigns: measure the effectiveness of our campaigns and creators to obtain insightful findings for future initiatives and strategic roadmap.
• Identify and explore the latest trends, emerging platforms, and new advocacy opportunities to initiate test & learn & lead growth
• Build expertise on social commerce, affiliate and conversation optimized advocacy plans
• Build and activate GEO social strategy: build social strategy to be mentioned by LLMs
• Leading a team: managing 2 direct reports (1 L’Oréalistar manager and 1 management trainee) and leading the full A&I community with 19 FTEs in the division.

Competences and skills

• Social Native – you know the social media landscape and have a network of influencers in beauty & lifestyle
• Creative and always up to date on the latest trends in beauty and at social media
• Strong project management and process driven skills
• You have an analytical mindset and a data driven approach
• You embrace the speed and complexity characterizing the fast Beauty FMCG business
• Communication and influence: you are mastering stakeholder management
• At least 8+ years experience in marketing, of which minimum 2 years experience in influencer or digital marketing at a corporate or specialist agency
• Fluent in English and either Dutch or French is a must
• A completed Master of Science from a university

What do we offer?

L’Oréal offers an attractive role in a dynamic and culturally diverse work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing), hybrid working and opportunities for further career development.

Apply

Do you think you are ready for this challenge, and do you meet the stated conditions?

Then apply quickly!

Diversity in recruitment

At L'Oréal, we make no distinction based on gender, ethnicity or age:

“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“.

(Jean-Paul Agon, Chairman van L’Oréal)